by sophia SS 25
CREATIVE DIRECTION & PROJECT MANAGEMENT
Responsibilities
Creative direction
Finding and putting together a team
Project Management
Directing on set: Model shots, Productphoto, Social Media Photos, Social Media Marketingvideo
Post Production in colab with photographer
MODEL: Sofie Holme
PHOTO: Madeleine Lohne
MAKEUP: Angelicka Wiese
CLIENT: VITA Group AS
I wanted to communicate a light and playful springfeeling. We worked in studio with a clean white background, using warm, direct lighting to mimic sunshine. The model’s smiling expressions adds a sense of the joy spring gives. By keeping everything simple, the jewellery was allowed to shine on its own.
Social Media
For the extra shots made for social media, I drew inspiration from sunlight shadows to keep them in line with the overall concept. The colors in these images create a complementary contrast to the model shots
SoMe video
The video made for of our client to share on SoMe as an coherent addition to the rest of the collections commerical content.
