By Sophia SS 25
CREATIVE DIRECTION & PROJECT MANAGEMENT
Responsibilities
Creative direction
Finding and putting together a team
Project Management
Directing on set: Model shots, Productphoto, Social Media Photos, Social Media Marketingvideo
Post Production in colab with photographer
MODEL: Sofie Holme
PHOTO: Madeleine Lohne
MAKEUP: Angelicka Wiese
CLIENT: VITA Group AS
I wanted to communicate a light and playful springfeeling. We worked in studio with a clean white background, using warm, direct lighting to mimic sunshine. The model’s smiling expressions adds a sense of the joy spring gives. By keeping everything simple, the jewellery was allowed to shine on its own.
Social Media
For the extra shots made for social media, I drew inspiration from sunlight shadows to keep them in line with the overall concept. The colors in these images create a complementary contrast to the model shots
