by sophia FW 24
CREATIVE DIRECTION & PROJECT MANAGEMENT
Responsibilities
Creative direction
Finding and putting together a team
Project Management
Directing on set: Model shots, Productphoto, Social Media Photos, Social Media Marketingvideo
Post Production in colab with photographer
MODEL: Sofie Holme
PHOTO: Madeleine Lohne
MAKEUP: Angelicka Wiese
CLIENT: VITA Group AS
For the partyseason of 24 I wanted the photos to feel familiar, like moments from a night out at a bar or restaurant. Soft lighting, different outfits for different preferences, and a dimmed atmosphere to help bring out the feeling of autumn and winter. The goal was to give an affordable jewellery brand a sense of quiet luxury.
A selection of the shoot and backstage photos are intended for Social Media to bring a more playful and alive context around the jewelry.
Social Media
Social Media video
The video made for of our client to share on SoMe as an coherent addition to the rest of the collections commerical content.
